2018 Is The Year Democrats Got Comfortable Talking Health Care Again
Since the start of October, New York Democrat Antonio Delgado has posted 14 ads on YouTube. Some show him out greeting voters. Others are attack ads on his opponent, Republican Rep. John Faso. But the overwhelming majority — all but one of the ads — mention health care.
Delgado is in a tight race in New York’s 19th Congressional District. And his strategy is one Democrats nationwide have embraced. The party has been hammering on health care relentlessly.
In fact, more than half of pro-Democratic TV ads in the home stretch to Election Day have mentioned health care, compared to around one-third of Republican ads, according to the Wesleyan Media Project.
The prevalence of health care in this year’s ads sets 2018 apart, according to Erika Franklin Fowler, co-director of the Wesleyan Media Project.
“It’s very unusual,” she said. “I think if we look at this cycle in comparison to the last over the last decade, we’re seeing many, many, many more times the discussion of health care than we have.”